New suspense novel infuses fictional events with real life flavor of New England fishing village

23.03.10
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Author Gunilla Caulfield uses her hometown as the backdrop for a murder mystery in Murder on Bearskin Neck

ROCKPORT, Mass. (MMD Newswire) March 17, 2010 -- Murder on Bearskin Neck by Gunilla Caulfield is the first in a series of mystery novels featuring the character Annie Quitnot, a reference librarian and Shakespeare aficionado turned amateur sleuth.

When the artist Carlo Valenti is murdered in Rockport, a small New England fishing village and art colony, Annie becomes the primary suspect. Carlo and Annie had been lovers until five years before, when Carlo moved to Rome to join what he called "the real art world." When he returns with an attractive young woman on his arm, fate finds him dead in the morgue. The police and the townspeople are convinced that Annie is to blame. Jealousy is a strong motive, and Annie has no alibi. With the support of the library's sympathetic director Duncan Langmuir and her brother Justin, Annie sets out to solve the murder and acquit herself. However, her attempts to clear her name only seem to land her into more trouble.

Despite having once been the reference librarian at the Rockport Public Library, Caulfied says the character of Annie is not based on her, and the characters are purely fictional. "Although set in the small town of Rockport, the book is really a microcosm of the greater world, where gossip and rivalries abound and jealousy and hatred rule," she says.

ForeWord Clarion Reviews says, "Caulfield fills the pages with excellent insider details that ring true and make the reader feel right at home in Rockport, Massachusetts...This sweet novel of small-town simplicity and duplicity could zing off the shelves...the author has done her homework and knows the setting, the details, and the tics and tells of this small community and its inhabitants. She offers a well-constructed tale with plenty of red herrings and insight into the lives of her colorful characters."

Murder on Bearskin Neck is available for sale online at Amazon.com and through additional wholesale and retail channels worldwide.

About the Author
Gunilla Caulfield was born and educated in Stockholm, Sweden before immigrating to the United States. After working as an art dealer in Boston for ten years, she moved to Rockport. She divides her time between Rockport and Bridgton, Maine. Other works soon to be published include two novels and a collection of short stories. She is currently writing sequels to Murder on Bearskin Neck and a book of Christmas stories.

MEDIA CONTACT:
Gunilla Caulfield
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Phone: (978) 546-8352
Website: www.murderonbearskinneck.com

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Gerontologist's new book explores transforming nursing homes into warm, lively housing for elderly

23.03.10
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The Person-Centered Way: Revolutionizing Quality of Life in Long Term Care by James Collins offers a toolkit to design more humane nursing homes

POLAND, Ohio (MMD Newswire) March 17, 2010 -- The Person-Centered Way: Revolutionizing Quality of Life in Long Term Care by James Collins argues for more individualized care for the aged.

Nursing homes need not be sterile, unwelcoming environments, argues aging-expert and author James Collins in The Person-Centered Way. Instead, Collins supports what he calls person-centered care. Collins supplies a detailed roadmap for understanding why and how nursing homes evolved as they did, and then gives instructions for how to change them for the better.

The Person-Centered Way promotes a brand new way of thinking about aging and quality of life. "Food menus can be more creative even while they comply with residents' specific dietary needs. Budget considerations need not skimp on recreation demands," notes Collins. From dementia care to family involvement and necessary regulations, Collins outlines the benefits of this new kind of environment. Aimed at caregivers, baby boomers and family members, The Person-Centered Way supports changing nursing homes into places where employees love to work and where residents love to live.

The Person-Centered Way: Revolutionizing Quality of Life in Long Term Care is available for sale online at Amazon.com and other channels.

About the Author
James Collins is a gerontologist, college instructor, professional development specialist, motivational public speaker and author. He received his bachelor's degree in gerontological studies, his master's degree in sociology and his doctorate in health administration. The owner and operator of a long-term care consulting company, he is also the primary caregiver of his 85-year-old mother.

MEDIA CONTACT:
James Collins
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Phone (320) 221-8110
Web: www.collinslearning.com

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Professor's book explores past cultures evolving into societies of present

23.03.10
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Past and Future Culture by American expatriate Anne Witte seeks to express importance of cultural and multidisciplinary awareness

ST. JEANNET, France (MMD Newswire) March 17, 2010 -- Past and Future Culture by Anne Witte is a collection of interdisciplinary essays combining linguistics, sociology, political science and more, in an effort to consider culture in a globalizing world.

The traditional university approach to studying cultures, Witte says, has been to focus on specific regions. However, in Past and Future Culture, Witte aims to lessen the usual focus on national differences and instead looks at the complex and interdependent factors that determine personal, social, civic and institutional values. By linking geographically diverse peoples and conceptionally diverse ideas, Witte feels that human prosperity and understanding can be enhanced.

Drawing from social science, philosophy, literature, anthropology and more, Witte believes a multidisciplinary awareness is essential for the world today. She explores why culture seems to have little to do with nations, how systems of government respond to changing values and how authority is vital even while ensuring freedom to people. Meant to be a portable cultural manual, Past and Future Culture contains essays, graphs, charts and tables to enhance the ease of cultural learning for professionals, engineers and laypersons from all walks of life.

Past and Future Culture is available for sale online at Amazon.com and other channels. Witte will be in New York City from April 1 to April 30 for speaking engagements and is available for interviews.

About the Author
Anne Witte is a professor of culture and international communication at EDHEC Business School, France where she is also assistant dean for international programs. Author of numerous publications, she has been involved in the development of student exchanges, multimedia learning platforms and educational tools. She holds two doctoral degrees and develops offshore educational projects involving business schools in New York, Beijing, Nagoya and France.

MEDIA CONTACT:
Anne Witte
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: +33 4 93 18 32 59

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New children's book pits wise tortoise against mischievous hare

23.03.10
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The Gift of the Tortoise by Sanelle Sibanda follows a group of animals across the African plains in search of food and water

SAN FRANCISCO (MMD Newswire) March 17, 2010 -- The Gift of the Tortoise, an illustrated children's book by Sanelle Sibanda, works to entertain young readers while emphasizing the importance of honesty and fairness.

When a massive drought strikes the prosperous African land of Ntabazindun, the animals that live there are forced to flee their homes in search of food and water. One night during their journey, they camp near a tree full of nourishing green leaves. In order to share the leaves for all to enjoy, the animals agree to only eat a few and save the rest for morning. But during the night, a selfish hare hatches a scheme to eat more leaves and place the blame on someone else. When he is caught the next day, he tricks the animals into letting him escape and finds new ways to steal their resources and turn them against each other. Now it is up to the wise tortoise to catch the hare and put an end to his tricks once and for all.

"The book emphasizes that it is important to respect others even if they seem insignificant and treat people the way you like to have them treat you," Sibanda says. "My grandmother made me smile by telling me great stories and I want to share that gift with others."

The book features full-color illustrations on each page that depict the animals and their adventures on the way to greener lands. Inspired by the author's grandmother's stories, the narrative includes African names, words and themes in an effort to teach young readers about fairness and respect for others.

The Gift of the Tortoise is available for sale online at Amazon.com and other channels.

About the Author
Sanelle Sibanda is a writer, director and actor. Born in Bulawayo, a major city in Zimbabwe, he was raised by his beloved grandmother in the midst of guerilla warfare. A graduate of City University in London, he later relocated to San Francisco where he became involved in film production, direction, acting and writing. Sibanda recently produced and directed a feature film entitled "Generation Now" that premiered at The Four Star Theatre in March 2008. The Gift of the Tortoise is a product of his memories of his grandmother who told him stories to help take his mind from pains of civil war.

MEDIA CONTACT:
Sanelle Sibanda
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: (415) 812-4444
Web: www.thegiftofthetortoise.com

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Travel writer's fictionalized memoir immerses readers in Paris and its daily life

23.03.10
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Paris, Moi, and the Gang: A Memoir... of Sorts by Frances Gendlin offers a lively look at the City of Light through the eyes of a travel writer and her gang of friends

PARIS (MMD Newswire) March 17, 2010 -- Summertime Publications announces the publication of Paris, Moi, and the Gang: A Memoir... of Sorts, Frances Gendlin's literary valentine to the city she loves.

Gendlin presents a romp through the streets of Paris in her fictional memoir written to be both intriguing and informative. A paean to the charm that sets Paris apart from other cities in the world, the book tells the story of an American travel writer and expatriate who is writing a new guide to her favorite city, showing through her own experiences why this city draws people to it again and again.

Gendlin combines American-French historical anecdotes, local lore and her daily life to craft a look at this city that has captured the world's imagination for centuries. Her insights and firsthand knowledge about Paris are included to give readers an understanding of the city that they might not be able to have on their own. Gendlin notes, "This book exemplifies the comment of William Grimes in the The New York Times who said, ‘There can never be too many books on France and the French.'"

Paris, Moi, and the Gang: A Memoir... of Sorts is available for sale online at Amazon.com and other channels.

About the Author
Frances Gendlin is the former editor and publisher of Sierra Magazine, former executive director of the Association of American University Presses, and the former president of the American University Press Services. She has written multiple guidebooks to Rome, Paris and San Francisco for the Culture Shock! series. Over the last decade she has lived in Paris, where she is an active member of the expatriate literary community.

MEDIA CONTACT:
Summertime Publications: Lillian Leffmann
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: (408) 951-2544
Web: www.summertimepublications.com
www.frangendlin.com

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New novel pits psychiatrist against deranged murderer seeking revenge

23.03.10
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Whole World Blind by Michael B. Mefford follows a grieving father who must overcome the loss of his son to save innocent lives from a sadistic serial killer

NICEVILLE, Fla. (MMD Newswire) March 17, 2010 -- Whole World Blind by Michael B. Mefford is a story of loss, revenge and the unintended consequences than can follow from well-intentioned choices.

When Dr. Jack Carson fell asleep at the wheel and lost his son in a tragic car accident, his life crumbled around him. Struggling to put the broken pieces back together, Carson faces death again three years later when he finds a body at the mental hospital where he serves as a psychiatrist. A note on the body says the killing will only end with Carson's murder. Alex Tanner, the beautiful and intelligent detective assigned to his case, gives Carson reason for optimism. However, the killer, who blames Carson for his mother's suicide, is watching and waiting. A childhood spent with a sadistic father has left the murderer with a calculated and awful purpose. He doesn't just want to kill Carson; he wants to create an existence so miserable the psychiatrist will understand the true meaning of evil.

"The theme of this book is really about the horrible wake violence leaves in its path," Mefford says. "It's about the protagonist's ability to try to absorb the terrible violence that is visited on him without succumbing to the violent depths of his own soul."

Set in Columbia, S.C., the book features the fictional J. Pickman Institute, an aging structure that serves as the state mental hospital. Mefford took inspiration for the J. Pickmann Institute from the building where he served his medical residency. The book portrays Dr. Jack Carson and his antagonist interacting inside its dark recesses, aiming to draw readers into a suspenseful world full of long-kept secrets.

The online book review company, The Book Journal, says, "Wow. Really great ... There have been many [psychological] thrillers as of late, but this one has structure and substance ... I was hooked from the first page ... If you like psychological thrillers, this is a must read."

Whole World Blind is available for sale online at Amazon.com and other channels.

About the Author
Michael B. Mefford is a psychiatrist and writer. A graduate of University of South Carolina's School of Medicine, Mefford worked in inner-city psychiatry, schools, community psychiatry and private practice. Mefford has dedicated himself to the craft of writing for more than 15 years, focusing primarily on fantasy and suspense. Whole World Blind is his first novel.

MEDIA CONTACT:
Michael B. Mefford
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: (850) 319-7074
Web: www.wholeworldblind.com

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Hebraic scholar's historical novel unfolds love story of young woman caught between two cultures

23.03.10
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Samuel's Daughter by Ann Brener creates the portrait of a young Jewish girl taken captive in the wars of ancient Iran and her road back to Judaism

WASHINGTON, D.C. (MMD Newswire) March 17, 2010 -- Samuel's Daughter: A Love Story from Third-Century Parthia by Ann Brener uses the story of the capture of Rabbi Samuel's daughter in 259 A.D. to propel a story about one girl's search for identity in the heart of ancient Iran.

As referenced in the Babylonian Talmud, Rabbi Samuel was the greatest Jewish scholar of the third century, but when his three daughters were captured during the fall of Nehardea, only two were restored to their family. The third daughter, Rachel, later returns as the wife of a Jewish convert and the mother of a rabbi. How and why she was able to bridge two cultures is the subject of Brener's debut novel, Samuel's Daughter.

To create this story, Brener delved into two very different cultures in the ancient world, Judaism and Zoroastrianism, the dominant religion of ancient Iran. Rachel's story is fictional, but Brener rooted it in the historical events of the era. By placing Rachel in the Jewish community of ancient Iran, she was also able to comment on the challenges facing that country today. Based in fact and deeply researched, Samuel's Daughter is meant for readers interested in history, religion, Judaism and entertainment.

Samuel's Daughter: A Love Story from Third-Century Parthia is available for sale online at Amazon.com and other channels.

About the Author
Ann Brener received her doctorate from Cornell University and is currently the Hebraic specialist at the Library of Congress. She has published two books on medieval Hebrew poetry in Muslim Spain, as well as a number or articles and translations from Hebrew.

MEDIA CONTACT:
Ann Brener
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: (202) 707-4186

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The Dollar Drops As The Fed Keeps Interest Rates On Hold

23.03.10
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The Dollar Drops As The Fed Keeps Interest Rates On Hold

The greenback fell against most major currencies as Federal Reserve officials retained their pledge to keep the main interest rate near zero for an 'extended period,' encouraging demand for riskier assets. 'The risk-on scenario continues,' said Andrew Busch, a global currency strategist at Bank of Montreal in Chicago. 'They didn't change 'extended period of time' and the stock market continues to rally. That's bearish for the dollar.' The Fed has kept the federal funds rate target for overnight loans between banks in a range of zero to 0.25 percent since December 2008. Policy makers began using the 'extended period' language in March 2009 and have repeated it at each meeting since then. Thomas Hoenig, president of the Kansas City Fed, dissented for the second straight meeting. The EUR/USD is currently trading at $1.3775 as of 20:00pm, GMT, with a bullish trend.

The British pound rose broadly on Tuesday as robust UK housing data and political opinion polls triggered buying position on the Sterling. The UK currency climbed 1 percent on the day against the dollar, shaking off an initial slide on a report the European Commission would recommend the UK do more to cut its ballooning deficit. Analysts/investors expect fiscal concerns and political uncertainty to hit the pound, which has depreciated about 6 percent against the greenback since January. This has led to a pile up of short sterling positions. However, sterling was boosted by data showing a rise in UK house prices gathering pace in January and by opinion polls showing that an upcoming general election may result in a majority government, rather than a hung parliament. The GBP/USD is currently trading at $1.5250 as of 20:25pm, GMT, with a bearish trend.

Canada's dollar reached its strongest level in almost two years versus the U.S dollar as the Federal Reserve's pledge to keep interest rates near zero for an 'extended period' boosted stocks and commodities. 'It's likely to put a bid to commodities and by extension commodity currencies, most notably the Canadian and Australian dollars,' said Jack Spitz, managing director of foreign exchange at National Bank of Canada in Toronto. 'Ultimately by continuing to maintain interest rates low it will continue to promote growth and what we get with that is seen through rising equities.' Canada's central bank will raise its key overnight rate to 2.25 percent by the middle of next year, according to the weighted average of seven economist estimates in a Bloomberg News survey. The USD/CAD is currently trading at 1.0142 as of 21:00pm, GMT, with bearish trend.

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File sharing action shows how old fashioned lawyers are

23.03.10
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Lawyers are currently issuing letters to people they suspect of illegally engaging in file sharing online. Two law firms are reportedly doing this and already big hitters in the online and mobile arenas, such as 02, are attacking the move. The law firms are arguing that the people they are writing to have downloaded files, such as MP3s, which should have been paid for or should have royalty payments attached to them. For a mere £500, the letters say, you can avoid going to court. Nice money for lawyers - again.

At the root of the problem is the music industry's continued intransigence on how they earn their money. Deep down they hate downloadable files, they detest the notion of file sharing and, in their heart of hearts they would really like us to all have vinyl records and that the cassette recorder would be banished to the dustbin of history. In other words, the music industry does not really want the "new world". They want things how they used to be. They want the world the way it was when they didn't really have to think, when they could go about their business without difficulty.

The fact of the matter is, the world has changed yet the music industry hasn't. They want the status quo, because the notion of changing, of dispensing with the whole concept of royalty payments and earning their living from the sale of music itself is too big a change to contemplate. And, the chances are, you are the same.

New research shows that human beings have what is known as a "satus quo bias" which is firmly rooted in deep in the middle of our brain. Scans of people being asked to make difficult decisions show that when they opt to stick with the old and not make any awkward changes there is a specific part of the brain which is firing away like crazy. It seems we have an inbuilt, deep rooted system that pushes us to keep things the way they always have been.

So, the chances are you know you need to revamp your website, or go for a multiple website strategy, but you stick with what you've got because, well, your brain tells you to. You might even realise logically that you should be using Facebook pages to promote your business, but the thought of moving away from a traditional website to something like that is just too big a jump for your brain's status quo system. You will probably have several examples of your own you can think of.

But, interestingly, what the study revealed was the power of effective goal setting in over-riding the status quo bias of the brain. When you set effective goals, your status quo centre is less effective at its job. The problem, it seems, for many people with their online business plan is the lack of proper goals. Rather than worrying about the jump from a website to a Facebook page, if you concentrate more on the goals you are seeking from that change, you are more likely to be able to achieve it, overcoming the immense power of your status quo bias.

One of the features of serial entrepreneurs is their goal setting ability. They face immense challenges to the status quo, but always appear to overcome their brain's natural desire not to change. Their goal setting ability could well be the reason why this happens.

So, if you want to improve your business on the internet, forget the logic, forget the planning - instead concentrate on setting those goals and desires for your company and you will find the changes you need to make much easier. If you are in the music business, you need to realise that your goals need to be in the future - having a goal that you'd like it like it was, is only making your status quo centre fire on all cylinders. And if you are a lawyer, well from the letters being sent out this week it would appear your only goal is to make us dislike your profession even more.


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Risk Blitz Falters Into US Close

23.03.10
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Risk Blitz Falters Into US Close

The bulls were running for most of the day and commodity currencies and Emerging Markets currencies were riding the crest of the wave, but for whatever reason, gravity suddenly materialized late in the US equity trading session that derailed much of the day's gains in risk trades. The final major US index not trading at a new 52-week high lately, the iconic Dow Jones Industrial Average, nosed into new territory, but the uncertainty on the close ought to underline that nervousness looks rather high...

A few stories worth note:

  • Bernanke argues in testimony for keeping full oversight of banks, not just the "too big to fails": Story from Bloomberg
  • Key Senate bill held up by reluctant Senate: Story from Marketwatch
  • Telegraph's Evans-Pritchard on Greece bailout:
  • Interesting charts on the day

With a big move and reverse, this creates a few interesting charts on the day.

Chart: EURUSD

EURUSD unable to hold above 1.3800, though the reversal not exactly brutal. Below 1.3700 and this looks even uglier, back above 1.3800 and we reverse the reversal.

Chart: USDCHF

We flashed this chart this morning - the low on the day was within a few pips of the old high and we have "almost" a bullish hammer reversal on the chart after today, though it feels like we need more equity weakness to get traction.

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Chart: EURJPY

A pronounced reversal as Bund yields were down probing massive support levels. Still in a range, but some wood to chop now for the JPY bears in this pair

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Chart: USDCAD

An impressive swoop lower that reached as low as 1.0071. We ended the day higher, but no signs of a reversal just yet. USDCAD trades as an inverse S&P500 these days.

As we are polishing off this report, the trade robots and trading algorithms are at war or squaring their position in the US equity market in the final minutes of trading. There is something distinctly spooky about this phenomenon

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US Rates Remain Low For An 'Extended Period'

23.03.10
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US Rates Remain Low For An 'Extended Period'

U.S. Dollar Trading (USD) was on the back foot as the FED held rates at 0.25% and included the statement 'extended period' for holding rate lows. The stock market reacted positively to the low rate environment and commodities rallied in anticipation of economic expansion. In US stocks, DJIA +45 points closing at 10685, S&P +8 points closing at 1159 and NASDAQ +15 points closing at 2378. Looking ahead, February PPI Core Output forecast at 0.1% vs. 0.3%.

The Euro (EUR) was already well supported before the FOMC announcement with the S&P affirming its current rating on the back of EU Financial Ministers general agreement to support Greece. German ZEW fell to 44.5 vs. 43.7 forecast in March and this helped underpin the move above 1.3700. Overall the EUR/USD traded with a low of 1.3638 and a high of 1.3776 before closing at 1.3780. Looking ahead, Q4 Labor costs previously at 3.2% Q/Q. Also, BUBA President Weber Speaks.

The Japanese Yen (JPY) was stronger on weak USD/JPY in Asia before staging a major reversal of fortune in the European session. GBP/JPY put on 2 Yen and EUR/JPY reclaimed the Y124 level as global stocks pushed to fresh highs. Overall the USDJPY traded with a low of 89.97 and a high of 90.76 before closing the day around 90.30 in the New York session. Looking ahead, BOJ Decision Today.

The Sterling (GBP) tested 1.5000 but the level held and the market rallied hard for the rest of the day on massive short covering and weak USD. GBP/JPY buying was noted in Europe along with central bank bids at the lows. Overall the GBP/USD traded with a low of 1.4975 and a high of 1.5262 before closing the day at 1.5230 in the New York session. Looking ahead, February Claimant Count forecast at 8k vs. 23.5k previously.

The Australian Dollar (AUD) tracked stocks and commodities higher to break above resistance at 0.9200 and trade at 2 month highs. March RBA minutes talked of gradual rate rises ahead but the market is still bullish on general strength of the Australian economy. AUD/NZD reversed from above 1.3000 to test 1.2900 as the NZD/USD surged. Overall the AUD/USD traded with a low of 0.9118 and a high of 0.9219 before closing the US session at 0.9200. Looking ahead, Assistant RBA Governor Debelle speaks.

Oil & Gold (XAU) broke above the recent downwards trend line to rally $20 on the weaker USD. Overall trading with a low of USD$1107 and high of USD$1129 before ending the New York session at USD$1127 an ounce. Rallied $2 a barrel on expectations of strong demand. Crude Oil was down $1.90 ending the New York session at $81.70.

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Facebook achieves world domination

23.03.10
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When Willie Walsh took over as CEO of British Airways in 2005 he was handed a poisoned chalice. The former "World's Favourite Airline" was no longer the darling of the skies. And the company was surrounded by negativity and a hostile press. Add to that a powerful staff union, disgruntled pilots and difficult relationships with suppliers and you have the perfect recipe for the kind of dog's dinner you might be served as an airline meal. Is it any wonder, that British Airways is in yet more difficulty? The company has fallen from grace and currently looks as though it is on a kamikaze mission. When you are "Number One" or you claim to be "The World's Favourite" there really is only one way to go.

No wonder Mark Zuckerberg is happy - he's Number 1
No wonder Mark Zuckerberg is happy - he's Number 1
Picture courtesy: Jean Frederic
Imagine then, that you are half the age of Willie Walsh, without his experience and without the MBA he has. And then imagine that your company has just become "The World's Favourite Website". That's the problem facing Mark Zuckerberg, the founder of Facebook, which this week has beaten Google to the "Number One" slot in the USA - as well as a host of other countries, including The Phillipines, Indonesia and Malaysia. For most of the rest of the world, the 25-year-old billionaire has to settle for being second. But whichever way you look at it, there is only one way for Facebook - perhaps - downwards...!

Luckily, however, Mr Zuckerberg has something on his side that Willie Walsh can only dream of - internal harmony and a public that simply love his company's products and services. Even with some detractors for Facebook - and the occasional negative headline - the environment in which Facebook operates is much more positive than the clouds of negativity that hang around Britain's "flag carrier" airline. It means that any fall from grace is much less likely with Facebook than with British Airways.

And that's important for your business too. New research confirms that Facebook is here to stay and has real value as a sales channel - even, perhaps, the Number One online sales channel. The study by iModerate shows that we actually love using Facebook to connect with companies, recommend their products and buy from them. The study goes further than previous research and shows that we sign up to become "fans" of businesses simply because we like them and their products. According to the research. we are more likely to buy from a company if we become one of their "fans" on Facebook. It's even higher on Twitter, though, with two-thirds of people willing to buy from organisations they follow.

This study suggests that if you are not on Facebook you are missing out on an important sales channel. You are avoiding extending your relationships with your existing customers and making it less likely they will continue to buy from you. The traffic you are seeking for your website is actually now all over at Facebook. Instead of trying to drag them back, away from the place they enjoy, it's going to be much easier for you to go visit them by establishing a presence on the social network itself.

And therein lies the real problem at British Airways. All their customers were over at the "no frills party", while the bosses at BA were shouting "come over here, the Business Class is lovely". What they really needed to do to stay as "the world' favourite" was to do what the world wanted; they didn't and that's the basis for all their difficulties now. Facebook is clearly doing what the world wants. And that means if you continue to ignore Facebook's business benefits you are going to be rather like BA, trying to distract people away from what they are enjoying and attempting to convince them that what you offer is much more enticing. Face up to it, Facebook dominates. Ride on that domination by putting your business on Facebook, rather than trying to fight against it with your own website.


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Sustainable Recovery Or Double Dip?

23.03.10
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Sustainable Recovery Or Double Dip?

The Fed's decision Wednesday to keep monetary policy steady and maintain the language in its policy statement that interest rates will remain low for an extended period was widely expected. The Fed's decision to make no change in the extended period language in the policy statement suggests that the Fed still does not see the US recovery self-sustaining and that the US economy requires continued Fed support. In its policy statement however the Fed did change its language about the strength of the US economy and the labor market and said equipment and software spending increased significantly. The Fed says the US economy continues to strengthen and the labor market has stabilized. This language is a bit more upbeat than the prior policy statement and may encourage analysts to look for the Fed to drop the extended period language possibly as soon as April policy meeting. Dropping the extended period language would set the stage for future Fed rate hikes and the end of easy money. Much of the recent recovery of the US economy has been attributed to fiscal and monetary stimulus. Fiscal stimulus is expected to diminish into year end and a shift in Fed policy may emerge in Q4 2010.

The debate continues over whether the US is on a sustainable recovery path and what the shape of that recovery may be, V-shaped or U-shaped. In the V-shaped camp are economists Brian Wesbury and Robert Stein. These economists see strong consumption in February despite the blizzards, a bottom in the housing market, increased business investment and a shrinking trade deficit which they think points to V-shaped recovery for the US economy. In the U-shaped recovery camp is New York University economist Roubini. Roubini says that recent US economic data has been weak. Consumer confidence, home sales, construction and employment have been coming in weaker than expected. He also says the real disposable income was negative in January and the expansion in manufacturing PMI has lost momentum. According to Roubini this data suggests that there are downside risks to the already anemic levels of growth in the US economy and challenges in the second half of the year include the removal of fiscal stimulus and tightening of Fed policy which will increase the risk of a double dip recession.

The timing of withdrawal of stimulus remains the key to whether the US experiences a V-shaped or U-shaped recovery. The Fed's March policy statement confirms that there was one dissenter to maintaining the extended period language. That dissenter was Hoenig. Hoenig said that low rates for extended period is no longer warranted. His main concern is the massive expansion of the Fed's balance sheet raises the risk of inflation if the Fed does not begin to withdraw liquidity. Hoenig's dissent may bring the Fed closer to a decision to withdraw stimulus and tighten monetary policy. In the Mach policy statement the Fed said the housing market remains weak. Nobel laureate Joseph Stiglitz says that the Fed's decision to allow the mortgage purchase programs to end this month could contribute to a worsening of the US housing market crisis. According to Stiglitz the Fed has misjudged things and he sees the main danger to the US and global recovery a too quick exit of monetary stimulus by central banks sparked by an irrational fear of inflation risk. He went on to note that China is taking action to tighten monetary conditions try to prevent asset bubbles. Tightening in China means that the global economy will unlikely return to robust growth anytime soon. Stiglitz says that double dip recessions tend to be rare but he sees a significant risk of a slowdown in global growth and that the US economy will likely see growth weakening at the end of the year. If the Fed tightens policy too soon it may tip the scales in the direction of the double dip recession. Based on the strength of global equity markets which are trading at a 19 month high and the Fed policy statement it appears that economic optimism trumps fear the economy will relapse.

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New Program Measures Effectiveness of Astrology

23.03.10
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Astrological Researcher Says Software Product Produces Statistically Significant Results in Promising Pilot Studies Chicago, IL - March 17, 2010 -- An innovative new software program that "tunes into" the harmonic patterns resonating in individual birth charts gives researchers a tool they can use to demonstrate the validity of astrology. So says research astrologer David Cochrane, who describes a "quiet revolution" that is making it possible to scientifically explore celestial concepts that date to antiquity. "The new technology integrates some concepts from astrology and some from physics to create a new discipline that is rigorous enough to meet exacting scientific standards while negating obvious bias and distortions," he claims. Cochrane is a past president of the International Society for Astrological Research (ISAR). He also is founder of Cosmic Patterns Software Inc. and the Avalon School of Astrology in Gainesville, Fla., and is a doctoral student at the University of Florida. He says the new software has been utilized in a series of pilot tests that have successfully linked specific planetary alignments with observable events in a statistically significant way. For example, the technology has identified astrological "signatures" influencing pricing trends in the gold market, the career choices people make, job relocations and more. According to Cochrane, current research builds upon the pioneering work of the late British astrologer John Addey. Effectively, the software program mathematically rearranges the horoscope to enable researchers to more easily locate the subtle "harmonic" relationships Addey described. Harmony of the Spheres Revisited Cochrane points out that the ancient Greeks built an entire cosmology based on the idea that planetary energies cosmically resonate with each other when certain angles or "aspects" are formed between planetary pairs. These angular relationships are continuously changing as the planets orbit the sun at different distances in wildly elliptical orbits. In the heavens, the faster moving planets, including the sun and moon, appear to continually form applying and separating aspects with the more distant, slower moving planets as they travel along the ecliptic (the path the sun appears to follow across the sky over the course of a year). Since antiquity astrologers have believed that some of the angular relationships formed in this manner are more significant or meaningful than others. The major or traditional astrological aspects are based on the division of a 360-degree circle by whole numbers. For example, the 180-degree opposition aspect is one-half of the 360-degee circle and is arrived at by dividing the circle by the number two. The 120-degree trine aspect is one-third of a 360- degree circle (the circle divided by three). The other classical aspects are the 360-degree conjunction (the circle divided by the number one), the 90-degree square (the circle divided by four), and the 60-degree sextile (the circle divided by six). Stated as fractions, the opposition is one-half, the trine one-third, the square one-fourth and the sextile one-sixth of a circle. When planets are aligned in trine or sextile aspects it is believed that the flow of energy between them is positive or harmonious. The square and opposition aspects are presumed to be discordant or stressful and the conjunction can go either way depending upon the planetary energies involved in the aspect. Aspects are said to be within orb when they are a few degrees from exact applying and separating. Other so-called minor aspects have been added since the 17th century based on divisions of the circle by whole numbers of 12 or less. However, in the 1970s, John Addey's harmonics approach gave astrologers an entirely new way to think about the angular distances between transiting planets, Cochrane said. It was Addey's idea that every planet is in aspect or harmonically aligned with every other planet at any given time. The circle can be divided by any whole number, and any whole number can create its own family of harmonic aspects when it becomes the denominator for an inclusive set of simple fractions that slice and dice the 360-degree circle into harmonically compatible numerical themes. For example, the 14th harmonic is created when the number 14 becomes the denominator. The aspect group created includes numerical values that are 1/14th, 2/14th, 3/14th, 4/14th , 5/14th , 6/14th and 7/14th of a 360-degree circle. In harmonic astrology, these numerical aspect values have similar but not identical meanings, effectively resonating together like the ringing chords harmoniously produced by a barbershop quartet or a finely tuned pipe organ. All fractions with denominators up to at least 180 are considered important. From a practical standpoint, its impossible for humans to visualize all of the numerical interconnectedness that apparently exists in the universe. But this sort of challenge is child's play for a high-speed computer running software that can instantly identify the multiple harmonic relationships that exist between planetary pairs at any given time, Cochrane says. Promising Study Results Described "The challenge for researchers involves demonstrating that harmonic aspects forming in the heavens measurably impact events on the planet below. A lot more work needs to be done but results to date are promising," he believes. For example, a pilot study examined the birth charts of mathematicians and found that subjects had Mercury-Saturn, Mercury-Uranus and Mercury-Pluto aspects in harmonics 7, 14, 21, 42 and 84 much more often than would be expected by chance. In another study, artists were statistically linked to 5th harmonic aspects, scientists to 7th harmonic aspects, musicians to 11th harmonic aspects and actors to 17th harmonic aspects. A study that analyzed 36 years of pricing trends showed that Venus and Jupiter were in either 7th or 14th harmonic aspects when gold prices trended higher. But the "signature" also includes other harmonic aspects that occur with extremely high statistical significance. In a study dealing with relocation, ninth harmonic aspects between either Venus or Jupiter and sensitive angles in the relocation charts of study participants showed up a statistically significant percentage of the time among those who said they were contented living in a new location more than 100 miles from their place of birth. A relocation chart is a birth chart that is cast for an individual for the same date and time but a different geographical location. Cochrane thinks the term "cosmic cybernetics" best describes the new type of research now underway in the astrological community. The term originated with the late German physicist and climatologist Theodor Landscheidt, who was branded a maverick by academic peers because he theorized that information could be communicated through celestial configurations and events. "Today a growing body of evidence supports Landscheidt's insights as well as some of the claims astrologers have been making for centuries," he said. Additional information on the new research software can be found at www.astrosoftware.com. Other stories describing current astrological research activities can be found at: www.astroresearchnewsservice.com. For more information contact: Edward Snow Phone: 847/506-0045 E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Website: www.astroresearchnewsservice.com
   

Tarpaflex UK Have got the Recession Covered!

23.03.10
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The UK's leading distributor of tarpaulins; Tarpaflex UK is moving up in the world! After a fantastic year, the company has requested planning permission from their local council to build an incredible two thousand square foot storage building.

NAPLES, FL, March 18, 2010 /24-7PressRelease/ -- The UK's leading distributor of tarpaulins; Tarpaflex UK is moving up in the world! After a fantastic year, the company has requested planning permission from their local council to build an incredible two thousand square foot storage building. The move will benefit both the business and customers alike; not only will the larger premises allow for more stock of their bestsellers such as the poly tarpaulins. It will allow the management at Tarpaflex UK to keep its inventory more efficient and in an orderly manner. Tarpaflex UK have a catalogue full of various canvas tarpaulins, heavy duty and camouflage tarpaulins to suit all requirements such as gardening, building work and even market trading. Not only do the company offer a superb selection of tarpaulins, they come at an excellent price. All measurements are cut to customer specifications and with over twenty years experience in the business, The Tarpaflex UK team are renowned for their outstanding service. Bob, spokesperson for the company says, "given the current economical climate; the increase in demand for our stock and the premises move is a hopeful sign for both Tarpaflex UK and other small businesses. The move is proof that there is room out there for smaller companies who provide the public with essentials to also keep their businesses thriving." Tarpaflex UK are currently in the midst of their winter sale, with discounts on leading products of up to twenty five percent! Items include dust sheets and heavy duty tarpaulins, which come in handy for garden and car coverage in the recent harsh weather. For more information visit the Tarpaflex website. About Tarpaflex Ltd. Tarpaflex Ltd is one of the UK's leading suppliers of tarpaulins and coverings. Delivering all over the United Kingdom and Europe, Tarpaflex has one of the most comprehensive ranges of tarpaulins available on the market. From flame retardant tarpaulins to dust sheets, camouflage tarpaulins to debris netting, whatever your tarpaulin need, Tarpaflex Ltd. has it covered. Tarpaflex Ltd Devon England a growth oriented tarpaulin importer who is expanding its customer base. For further information, please contact us at :Tarpaflex Ltd, The Granary, Okehampton, Devon, EX20 3BR UK http://www.tarpaflex.co.uk --- Press release service and press release distribution provided by http://www.24-7pressrelease.com
   

National Foundation for Autism Research Hosts 6th Annual Race for Autism and Resource Fair March 27

23.03.10
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All Race Proceeds Support Teachers, Programs and Families Living with Autism. More than 156 Autism Teachers Grants and 30 Project Grants Have Been Awarded From Race Proceeds.

SAN DIEGO, CA, March 18, 2010 /24-7PressRelease/ -- National Foundation for Autism Research (NFAR), a San Diego based non-profit founded by parents of a son with autism (Juan and Sharon Leon) celebrates the 6th annual Race for Autism on Saturday, March 27, 2010 in Balboa Park, San Diego. The race serves as a "march to awareness" for April's Autism Awareness Month and raises money for the development of innovative treatment programs, educational support & materials, research & services to provide a positive, immediate impact on San Diego children and families living with autism. Every 20 minutes a child is diagnosed with autism. It's more prevalent than childhood cancer, juvenile diabetes & down syndrome COMBINED. -Funding for NFAR's two annual grant programs --Pilot Project / Community Program Grants and San Diego Autism Teachers Grants-- is provided entirely from the proceeds of the Race. -Since 2005, NFAR has awarded more than 30 Pilot Project / Community Program grants, as well as 156 Autism Teachers grants for educational programs that improve the learning environment for children with autism. -NFAR has already raised almost a half million dollars in grant funding. Last year, NFAR received a record number of grant applications and awarded nearly $100,000 in support to eight local organizations and 35 classrooms. Registration: Online registration closes March 25 for the 5K Run/Walk and 1-Mile Family Fun Walk. Participants can also register on-site the day of the event. To make a difference without leaving the house, sign up to Race From Home and we'll mail you an official Race t-shirt and bib! The Event: At the Race, NFAR also hosts an informative resource fair, children's activities, music, refreshments and raffles. Prizes (including Alaska Air and Southwest Airlines travel packages) will be awarded for the Race's top fundraisers & largest teams. We're on Facebook & you can find us on Twitter: @NatlFdn4Autism About the National Foundation for Autism Research (NFAR) NFAR was founded in December 2003 in response to the growing epidemic of children diagnosed with Autism Spectrum Disorders (ASD). NFAR's mission is to promote the development of innovative treatment programs and options that improve the quality of life for those living with autism. Through its grant programs, NFAR makes an immediate impact on the lives of children with autism in San Diego county. Since 2005, NFAR has awarded more than a quarter million dollars throughout the San Diego community for pilot and research grants and educational programs, positively impacting the learning environment for over a thousand children with autism in San Diego. NFAR's main fundraising event, the San Diego Race for Autism, will be held March 27, 2010 in Balboa Park in advance of National Autism Awareness Month in April. http://www.RaceForAutism.org and http://www.NFAR.org --- Press release service and press release distribution provided by http://www.24-7pressrelease.com
   

Southwest Plastic Binding Company Adds Instant Card Slitter to Lineup

23.03.10
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Southwest Plastic Binding Company is an industry leader in document finishing equipment and supplies. Founded in 1966 Southwest services customers across the United States with three warehouses located in California, Virginia and Missouri.

MARYLAND HEIGHTS, MO, March 18, 2010 /24-7PressRelease/ -- Southwest Plastic Binding Company, a St. Louis, MO based manufacturer and distributor of document finishing products is pleased to add the Instant Card Slitter to our equipment lineup. It was specifically designed to handle and meet the needs of any business requiring short runs of business cards, lunch passes, coupons and flash cards without the hassle of lead times and high minimums. The Instant Card Slitter can handle multiple paper types including card stock, glossy, photo, polyester and many more. It produces 10 cards per 8 1/2 x 11 sheet with a 2" x 3 1/2" finished card, and comes with a 90 day warranty. Additional information is available through our website http://www.swplastic.com, or by calling 800 325-3628. --- Press release service and press release distribution provided by http://www.24-7pressrelease.com
   

Give Easter, Passover a Springtime Touch with Luxury Linen Tablecloths - Pioneer Linens

23.03.10
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Pioneer Linens, leading designer table linens store West Palm Beach, Florida - The season is changing and as the days become sunnier, the ground begins to flourish into colorful blooms. Bring the fresh feel of spring into the home and onto the table for Easter and Passover with luxury formal tablecloths from Pioneer Linens. Pioneer Linens, the leading designer bedding, bath and table linens store in West Palm Beach, Florida, has the largest selection of formal tablecloths and dining room accessories from all over the world. The Giardino Table Linens by Beauville is a work of art printed in the Alsace region of France using a sophisticated silk-screening process of up to twenty colors printed on the finest 100% cotton satin. The Taylor Table Linens Collection by Sferra displays a lovely botanical motif that dances across the beautifully woven fabric of linen and cotton. This collection is ideal for a formal dinner or an afternoon cup of tea. Tablecloths and napkins are finished with a plain hem. Try the Battenberg Lace Tablecloth, the true definition of sophistication and elegance! This ornate, formal lace tablecloth is elaborate and intricately embroidered on fine cotton, made by hand. Hosting a dinner party has never been so lovely! Make a statement at dinner with Swiss Dot Table Linens by Boutross Imports. This exquisite Madiera style cutwork and embroidery is displayed on fine quality linen. Extra wide and extra long sizes available. From simplistic to exquisite, Pioneer Linens offers a variety of beautiful table linens that are sure to become a family heirloom by respected luxury designers such as Yves Delorme, Sferra, VP Designs, Boutross Imports, Home Treasures and Beauville. About Pioneer Linens Since 1912, Pioneer Linens has remained the premier luxury bedding retailer in West Palm Beach, Florida, selling fine linens, table linens, bath accessories and home decor for the bedroom, bathroom, dining, yacht or jet. Browse all of the luxury table linens and accessories online at http://www.pioneerlinens.com/LinenTablecloth or call 1-800-207-LINENS to speak to a knowledgeable product assistant.
   

Michigan Tree Service is Recognized as being A Cut Above the Rest'

23.03.10
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(EMAILWIRE.COM, March 18, 2010 ) Highland, MI Michigan tree service expert, Reuben Rice, recently took on a risky job and handled it with no problem. Arelica Tree Services is a highly respected tree removal service in southeast Michigan. The Michigan tree removal company can remove, trim or prune any tree, using special equipment to get around landscaping, terrain limitations and near by buildings.

Ralph Mark Maupin of Highland Township said, Reuben Rice is the tree removal expert in Michigan! When I was getting quotes, several companies turned down the work because of a large limb hanging over my home. Mr. Rice had no problem removing the limb safely. He also spoke to my neighbors to get permission to remove a large tree on the property line. His tree service was the most effective solution for me; his workmanship was very professional and he cleaned up good.

Many tree services use bucket trucks, which have many limitations including height, access, landscaping damage from the outriggers and terrain restrictions. Arelica Tree Services of Michigan does not have these limitations; they can remove, trim or prune any tree. They also have a mobile stump grinding unit that only requires 42 of space for stump grinding services.

Arelica services property management companies, commercial and residential clients, providing tree removal services for trees close to homes and structures where damage is a concern. Tree removal can be very dangerous and should be done by an experienced tree service professional. Visit http://www.arelica.com to learn more.

Reuben Rice
Arelica Tree Service
35 Lake St
Pontiac, MI 48341
248-904-2528
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Markets Rally Across The Globe

23.03.10
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Markets Rally Across The Globe

U.S. Dollar Trading (USD) had a mixed day losing ground against the Risk currencies but holding its own against the two biggest currency pairs the Euro and the Yen. February PPI dropped -0.6%m/m it's biggest drop in 7 months as energy costs fell. In US stocks, DJIA +47 points closing at 10733, S&P +6 points closing at 1166 and NASDAQ +11 points closing at 2389. Looking ahead, February CPI forecast at 0.1% vs. -0.1% m/m. Also released, Weekly Jobless Claims are forecast at 455k vs. 462k previously.

The Euro (EUR) failed above 1.3800 and pulled back for the rest of the day as profit tacking on EUR/JPY weighed. EUR/JPY tested Y125 but this proved too much for the single currency as the recent run up has been fairly quick. Attention remains on Germany's internal debates concerning the bailout of Greece. Overall the EUR/USD traded with a low of 1.3638 and a high of 1.3725 before closing at 1.3819. Looking ahead, January Current Account.

The Japanese Yen (JPY) had a knee jerk reaction to the BOJ meeting as the expansion of special funding by 10Trn as widely expected but was voted for by only a 5-2 majority. Yen strength was short lived however as the risk environment trumped and stocks around the globe enjoyed solid gains. AUD/JPY and GBP/JPY led the crosses higher. Overall the USDJPY traded with a low of 90.01 and a high of 90.74 before closing the day around 90.30 in the New York session.

The Sterling (GBP) popped above resistance at 1.5270 as Jobs data beat expectations. February Unemployment fell 32k vs. a rise of 8k forecast. GBP/JPY rallied to Y139 briefly and EUR/GBP crashed through the Key 0.9000 level. Overall the GBP/USD traded with a low of 1.5207 and a high of 1.5385 before closing the day at 1.5340 in the New York session. Looking ahead, Public Debt forecast at 14bn vs. 4bn previously.

The Australian Dollar (AUD) finally broke above resistance at 0.9200 as AUD/JPY buying propelled the pair higher in Europe. Weak Gold and Euro capped gains. Earlier in the Day Assistant RBA Governor Debelle stated that further interest rates hikes were on the way. Overall the AUD/USD traded with a low of 0.9172 and a high of 0.9254 before closing the US session at 0.9230.

Oil & Gold (XAU) failed above $1130 and fell back to lower $1120's support. Overall trading with a low of USD$1118 and high of USD$11 before ending the New York session at USD$1127 an ounce. Continued to be well supported by the strong risk appetite. Crude Oil was down $1.20 ending the New York session at $82.90.

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